Digital Marketing Lead
We are looking for an enthusiastic and motivated individual to join the digital marketing team.
Position: CE349 Digital Marketing Lead
Location: Homebased UK, Nationwide. However, occasional travel will be required as part of this role (may include team meetings or other work related meetings)
Hours: 35 hours per week
Salary: £46,831 per annum (inner London weighting £3,950 per annum or outer London weighting £2,100 per annum may be applied in accordance to where you live)
Contract: This is a fixed-term contract for 12 months.
Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.
Closing Date: 16 March 2025. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Interview Date: Week commencing 24 March 2025
Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.
The Role
Reporting to the Head of Digital Marketing, the Digital Marketing Lead will help to make a mark on the transformation and future proofing of all Association websites and microsites whilst helping the digital marketing team to maximise income, supporter recruitment and retention too.
Key responsibilities include:
• The ability to plan, manage and deliver multiple projects in respect of public-facing digital marketing, channels and services in a charity environment.
• The ability to develop and deliver organisational digital strategies, which address the needs and challenges of the Association.
• The expertise necessary to advise on the effective strategic development and utilisation of digital marketing and communications.
• Significant experience in the development, delivery and management of digital marketing strategies, which support organisational goals and objectives.
• Experience of the successful utilisation of innovative processes and project management techniques.
• Track record of actively championing continuous improvement and data-informed decision making, test-and-learn.
• Experience of successfully developing digital strategies, which support organisational objectives and increase traffic and revenues.
• Experience of line management and cross-functional, multi-disciplinary teamwork.
• High level of knowledge and expertise in all aspects of digital marketing.
• Ability to monitor trends, developments and innovation for digital marketing and to use this to inform the strategic development of such services in the Association.
• Excellent analytical skills, including knowledge and understanding of Google Analytics and other packages.
This role requires some travel for team away days.
About You
You will have:
• The ability to plan, manage and deliver multiple projects in respect of public-facing digital marketing, channels and services in a charity environment.
• The ability to develop and deliver organisational digital strategies, which address the needs and challenges of the Association.
• The expertise necessary to advise on the effective strategic development and utilisation of digital marketing and communications.
• Significant experience in the development, delivery and management of digital marketing strategies which support organisational goals and objectives.
• Experience of the successful utilisation of innovative processes and project management techniques.
• Track record of actively championing continuous improvement and data-informed decision making, test-and-learn.
• Experience of successfully developing digital strategies which support organisational objectives and increase traffic and revenues.
• Experience of line management and cross-functional, multi-disciplinary teamwork.
• High level of knowledge and expertise in all aspects of digital marketing.
• Ability to monitor trends, developments and innovation for digital marketing and to use this to inform the strategic development of such services in Stroke Association.
• Excellent analytical skills, including knowledge and understanding of Google Analytics and other packages.
• Excellent understanding of how digital marketing can contribute to effective fundraising.
• Good understanding of how digital tools can increase accessibility, diversity and inclusion.
To fulfil the role, you must be a resident of the UK and have the right to work in the UK.
When you click to apply, you will be able to see the full responsibilities and person specification for further information on the role.
Please submit your CV and a covering letter of no more than two pages demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter.
If you are applying under the Disability Confident scheme, please indicate this in your supporting statement, and in the main body of your email when applying for the role.
Finding strength through support
The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.
They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.
It’s only thanks to the generosity of supporters and donors that they can provide vital support.
The Association is driven by an ambition to improve the lives of everyone affected by stroke. This means they’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by an approach to solving inequity in stroke, the team are prioritising listening to, and learning from, lived experience across the charity.
The charity are working to improve the representation of this lived experience at all levels within the Association and are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how the organisation work.
A Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work. The charity has a variety of staff network groups and are committed to continuously improving diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.
You may also ha
