At Ainscough Crane Hire, we pride ourselves on excellence, safety and innovation in the crane hire industry. As a leading provider of lifting solutions, we are committed to delivering exceptional service and exceeding our customers' expectations. We are now seeking a dynamic and experienced Regional Sales Manager to lead our Southern Sales Team and drive growth across multiple regions.
If you are a driven sales leader with a passion for achieving results and leading teams to success, we invite you to apply for this exciting opportunity.
Key Responsibilities
- Lead and manage a team of Area Sales Managers (ASMs) to achieve business revenue targets through a blend of existing relationships & new business pipeline development
- Coach, support, inspire and mentor the ASM team to ensure they meet or exceed budgeted sales targets.
- Set and exemplify high operational standards to enhance revenue within your region.
- Ensure maintenance of a performance rigour, including the accuracy of CRM data, providing updates to the business as required
Key Accountabilities
- Oversee the performance and development of Area Sales Managers and their portfolios.
- Ensure deep knowledge of our products and services among team members to effectively handle customer enquiries.
- Conduct regular one-to-one reviews to enhance communication and identify training needs aligned with business objectives.
- Support ASM team in preparing proposals, presentations, and attending customer meetings as required.
- Analyse sales performance data to identify areas for improvement and implement corrective strategies.
- Provide ongoing coaching to enhance team motivation and sales effectiveness.
- Collaborate effectively across departments to ensure seamless operations and achievement of goals.
Benefits for a Regional Sales Manager
- Quarterly performance related bonus
- Travel & Health cover including family / partner
- Bi-Annual retention bonus
- Company car (or allowance)
- 24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service
- Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)
- Group life assurance 3 x basic salary
- Company Pension Scheme
- Access to the Ainscough Advantage (People Value) benefits platform
- Formal Career Development Plan
Person Specification
Education/Knowledge/Experience
- Proven people sales leadership experience
- Degree level (or equivalent) education preferred
- Experience in a related industry (e.g. Construction) an advantage, but not essential
- Solid background in working with CRM platforms
Skills/Abilities
- Strong communication and leadership skills adaptable to different environments.
- Effective people management skills with a focus on teamwork and collective success.
- Proficient in delivering compelling presentations to prospects and clients.
- Ability to thrive under pressure, meet deadlines, and manage multiple priorities.
- Demonstrated negotiation skills and commercial acumen.
- Customer-centric with a deep understanding of customer relationships and business processes.
- IT literate, particularly with Microsoft Office suite (PowerPoint, Excel, Word).
Key Performance Measures
- Achieve revenue and profit targets for the assigned area.
- Meet or exceed KPIs for team appointments, activities, and CRM management.
- Effective diary and time management to optimise productivity.
- Strategic Thinking: Able to identify business potential and plan strategies considering technical and people-related issues.
- Leading Change: Proactively drives change and supports colleagues through transitions.
- Continuous Improvement: Identifies opportunities for process enhancement and ensures timely execution.
