Our client, a key player in providing advanced technological solutions to the automotive industry, is looking for an experienced Technical Copywriter. The role involves working closely with the marketing team to drive multi-channel campaigns and support international events.
The ideal candidate will have a minimum of five years of marketing experience, preferably in an engineering or technical environment, with a strong ability to create compelling content to promote complex products to a B2B audience.
Main Responsibilities:
Develop and implement a marketing plan that aligns with company goals.
Produce a variety of technical content such as editorials, white papers, brochures, and gated resources while maintaining the brands voice and technical standards.
Design and execute multi-channel marketing campaigns, including print, digital, and external partnerships.
Manage social media, particularly LinkedIn, including content creation, scheduling, and performance reporting.
Ensure the website is continuously updated, using analytics to enhance user experience and drive content improvements.
Coordinate communications for product launches and manage full product lifecycle strategies.
Create CRM communication strategies to boost engagement and conversions throughout the customer journey.
Monitor marketing performance using data analytics, identifying trends and opportunities for improvement.
Skills and Requirements:
A degree in marketing, business, or a related field.
Strong content creation and editorial skills with a talent for explaining complex products clearly.
Proven ability to manage B2B marketing campaigns effectively.
Proficiency in data analysis for marketing performance and audience insights.
Strong organizational skills, capable of managing multiple projects simultaneously.
Excellent communication and collaboration skills, with the ability to work across departments
